When it comes to digital fashion personalization and brand image, brands must find the balance between freedom of self-reflection and brand identity alignment. Brands can offer consumers specific options like colors or patterns that are associated with the brand to duplicate the recognition that people have in the physical world when seeing designs on the street, as previously discussed. With digital fashion, the item’s secondary function as a sign dominates over the primary function of clothing. We will use digital fashion more to communicate and express ourselves rather than to protect our bodies.